https://www.nextbigsound.com/industryreport/2014 (and 2013 and 2012)
breaks down music consumption trends in a micro timelime of the last 1-2 years. covers screens (naturally) too. can be interpreted as well.
"A lot of people are indeed listening to pop music. In fact, artists defined as pop/rock, such as Billy Joel, Foreigner, and Kid Rock, represent 24% of activity on average across networks."
"People aren’t using SoundCloud to follow artists like they used to, but they are using SoundCloud to listen to their music. We tracked 2.4 billion SoundCloud plays in December 2014."
"NEXT BIG SOUND PRESENTS 2014: STATE OF THE INDUSTRY." Next Big Sound. Next Big Sound, Inc, n.d.
Web. 23 Feb. 2015. <https://www.nextbigsound.com/industryreport/2014>."The ad featuring “Push It,” released in late November, quickly snapped the band back on the map as evidenced by an uptick in YouTube detections and Wikipedia page views. And that is more, the brand saw an earned media value of more than $1.8 million."
"A lot of people are indeed listening to pop music. In fact, artists defined as pop/rock, such as Billy Joel, Foreigner, and Kid Rock, represent 24% of activity on average across networks."
"People aren’t using SoundCloud to follow artists like they used to, but they are using SoundCloud to listen to their music. We tracked 2.4 billion SoundCloud plays in December 2014."
It touches on important changes in music consumption technologically, and they all happen to be screens too.
"MTV had gone from a channel almost no one wanted to one worth at least as much as the major record labels, much to the industry’s chagrin. "
"The file distribution service they used ultimately matter didn’t, as music consumers liked the portability of the digital song file, and the horse was now out of the barn forever."
Owsinski, Bobby. "How The Music Industry Created Its Own Worst Nightmares." Forbes. Forbes, 7 Aug.
2014. Web. 23 Feb. 2015. <http://www.forbes.com/sites/bobbyowsinski/2014/08/07/
how-the-music-industry-created-its-own-worst-nightmares/>."Over the last 30 years, not only has the industry made a series of grim mistakes that has emboldened its competition, in some cases it has even created it."
"MTV had gone from a channel almost no one wanted to one worth at least as much as the major record labels, much to the industry’s chagrin. "
"The file distribution service they used ultimately matter didn’t, as music consumers liked the portability of the digital song file, and the horse was now out of the barn forever."
shows music popularity in todays era, combines screenbased music with traditional media for a comparison. small interpretation but gives data that I can talk about.
" As a recently circulated graphic published by Spotify’s Director of Economics highlighted, Meghan Trainor’s “All About That Bass” caught on faster on streaming services in the U.S. than it did on radio. "
"Many of the songs that radio programmers thought would never go away, such as OneRepublic’s “Counting Stars,” Katy Perry’s “Dark Horse” and John Legend’s “All Of Me,” were the very same songs listeners continued to play for weeks on the on-demand platforms long after the typical expiration date."
Bailey, Matt. "When Is A Hit A Hit?" Coleman Insights. N.p., n.d. Web. 23 Feb. 2015.
<http://www.colemaninsights.com/news/when-is-a-hit-a-hit>."The vintage distribution of on-demand’s biggest hits is remarkably similar to the vintage distribution of radio’s biggest hits. "
" As a recently circulated graphic published by Spotify’s Director of Economics highlighted, Meghan Trainor’s “All About That Bass” caught on faster on streaming services in the U.S. than it did on radio. "
"Many of the songs that radio programmers thought would never go away, such as OneRepublic’s “Counting Stars,” Katy Perry’s “Dark Horse” and John Legend’s “All Of Me,” were the very same songs listeners continued to play for weeks on the on-demand platforms long after the typical expiration date."
describes the impact that the modern screens technology especially on media and the industry, first person.
"I liked CDs; all I really wanted to do was download the stuff I wasn’t otherwise going to buy on CD."
"I'd say the invention of the MP3 was more revolutionary, but Napster is the poster child of the traditional music industry’s transformation into what it is now. "
interview style explanation of mtv and its influence and impact. very balanced and not a nostalgia article.Suskind, Alex. "15 Years After Napster: How the Music Service Changed the Industry." Daily Beast.
N.p., n.d. Web. 23 Feb. 2015. <http://www.thedailybeast.com/articles/2014/06/06/
15-years-after-napster-how-the-music-service-changed-the-industry.html>."The multi-year gap between the death of Napster and the birth of iTunes was extremely damaging for the music industry—too many years went by with few decent legal options to download or stream music."
"I liked CDs; all I really wanted to do was download the stuff I wasn’t otherwise going to buy on CD."
"I'd say the invention of the MP3 was more revolutionary, but Napster is the poster child of the traditional music industry’s transformation into what it is now. "
"The MTV Effect." PBS Frontline. PBS, n.d. Web. 23 Feb. 2015. <http://www.pbs.org/wgbh/pages/
frontline/shows/music/perfect/mtv.html>."MTV is the most powerful force that's probably ever happened in the music business. You know, you can make a star overnight if they make the right video, and if the right magic happens, you know."
"But to me, what started with MTV and became about trying to sell a $16 CD based on three minutes of music, is what killed the album. …"
"I don't exactly know. I mean I think you can look at MTV as the most powerful radio station in America."
Abstract:
This project will follow the assignment directions (generally) and track the progress of screens through the filter of music consumption. Studying with television, screens have played an important role in music consumption, changing our daily lives and changing the industry many times as well. We start at the beginning with television shows like the Ed Sullivan show or Soul Train, moving into the MTV era, which can be broken into different segments. This era had the early years, the music specialization shows (Yo Raps, Headbangers Ball, 120 minutes, etc) and moved to less videos and finally Total Request Live. As TRL was taking off, Napster exploded, introducing a new screen into music consumption. It was destroying there industry in its most profitable time, ending early but spawning the new era of music consumption that now requires screens. We see music pirating dominate the screen based music consumption until the iPod and iTunes come out, coexisting with music piracy and becoming the screen based Walkman, essentially, catering to individual music file usage like the Walkman did for full albums. Today, the dominant music consumption is streaming via screen (computer), taking over paid music downloads and music piracy as the dominant screen based music consumption.
The reason screens are important in these technology examples is because the screens present how we treated the incoming media. Televisions captivated us and gave us choices only after huge numbers used it. Computer screens allowed for everything, but evolved as the screen evolved: basic computers meant slow shady Napster file downloads, which led to big data iTunes and then led to huge data streaming that took more computer resources.
music and its consumption as it relates to screen
include a 2veritasium type of video (hold camera in hand)
also Vox-esque or YMS type video. basically quick images that sometimes make jokes by themselves, and mix it with a 2veritasium type commentary. explain as well as the needle drop. also nerdwriter does a great combination of these.
https://www.youtube.com/watch?v=QLIKgT-OSLQ
how to make a youtube channel: how to talk to a camera, how to start the video to draw in viewers, and how to combine creativity and education in a video.
taking something familiar and in a certain tone, and totally blindsiding the view in a random way that also pokes fun at the serious part of the video or the content. basic internet video humor based on coincidences, creativity, and satire.
explains phenomena in music very clearly with supported opinions and observations. executes jump cuts smoothly, strategically, and only to smooth out the dialogue and not as a center point of the video. Also has several overlays which help explain the point he makes.
challenging the medium you work in to become creative, mock the formulaic fakeness the medium is usually presented it, and the video itself presents sequential presentation of narrative with video to support it. A model of a way of thinking while doing the video in short.
It needs to be quirky, entertaining, but funny, using quick takes and sudden changes. The subject material can be boring but can be done in a fun way if i used the right references.
Great topic! Also consider adding something about how these changes affected particular bands and how platforms like Kickstarter made it possible for bands to do self-funded albums. Didn't OK GO start out as an obscure YouTube band? There are other examples, I'm sure.
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